Episode 111

#111 Brands’ guide: 5 sports to take seriously in 2024

In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences.

Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of new Olympic sports like breakdancing and skateboarding. Karen also highlights emerging sports, such as paddle and pickleball, and speculates on their growth potential.

Tune in for Karen’s “rising five” in women’s sports and engage with her on Instagram at Sporting Sheroes.

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.