Episode 114

#114 Achieving Collective Visibility - Vanessa Åsell-Tsuruga: Founder and Curator of Collective Visibility

Join host Lorraine Moalosi in a new episode of Sports Crash CDP, featuring Vanessa Åsell-Tsuruga, Founder of Collective Visibility. As an Advisory Committee Member at the Indian Sport Management Association and a Digital Commission Advisor at the World Squash Federation, Vanessa’s impact on global sports is profound. A six-time marathon finisher and avid volleyball player, she brings a unique perspective. Discover Vanessa’s journey, her advocacy for diversity in sports leadership, and the transformative power of Collective Visibility in this inspiring episode. Whether you love sports or champion diversity, this conversation is a must-listen!

More on Vanesa Åsell-Tsuruga


Vanessa is a globally experienced professional who has resided in Stockholm, Barcelona, London, Tokyo, Kobe, and Olympia. She speaks English, Swedish, Spanish, and Japanese. Beyond her career, she’s an avid volleyball player who has completed six marathons and is known to frequent places with excellent espresso.


Vanessa’s professional journey reflects her strong belief in the power of diversity and inclusion. She is the visionary founder of COLLECTIVE VISIBILITY, a global initiative spotlighting 1300+ women in 100+ countries speaking about sports. Vanessa’s mission is to ensure women’s voices are integral to sports thought leadership and included at sports summits, events, academic conferences, and media outlets. A significant achievement under Vanessa’s leadership is reaching the goal of 1000 speakers from 100 countries in less than 1 year through self and peer nominations.


Vanessa’s diverse career encompasses sponsorship activation, content, and sports marketing across various sports and properties, including FC Barcelona, NBA, Golden State Warriors, Stephen Curry, Davis Cup, French Open, World Athletics, World Para Athletics, Rakuten Eagles, Rakuten Monkeys, Stockholm Marathon, and the Swedish Floorball Federation. She is also a member of the World Squash Federation Digital Commission.

Vanessa holds a senior management role in the Marketing Division of Japanese internet services giant Rakuten, where she manages a diverse team of digital and creative talents from 11 countries.


In 2023, Vanessa was recognized as a LinkedIn Top Sport Management Voice, LinkedIn Top Brand Management Voice, and LinkedIn Relationship Building Voice.

Media trained and with a background in journalism, she’s a brand voice in digital sports experiences, fan engagement, and sponsorship activation. Vanessa moderates discussions with industry leaders and serves as a brand ambassador for a women’s career website, sharing insights at global events and podcasts.


With a Master’s in Olympic Studies, she is a dedicated Ph.D. student at Waseda University, Tokyo, researching the inclusion of women in sports thought leadership within the Sport & Entertainment Management Lab.

Indian Sport Management Association advisor: Objective is to become the driving force in the development of sport management scholarship in India.

About the Podcast

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Sports CDP Crash Course - Data Talks

About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.