Episode 40

#40 In conversation with ... August Berg

Meet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before.


We sat down with August to discuss:

  1. the importance of academy football
  2. the challenges academy football face
  3. changes needed to make academy football the best it can be
  4. and of course, we discussed August's journey in academy football and why it was important for him to get involved in the business side of sports by working at Data Talks as a sports CDP advisor.

About Data Talks:

Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP), you can build personalized fan engagement by collecting, analyzing, and acting on your data. First, you collect supporter data from scattered sources, such as websites, email, social media, apps, ads, plus more, into one place. Then you get a 360° profile view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!

Try our DEMO for free today

About the Podcast

Show artwork for Sports CDP Crash Course - Data Talks
Sports CDP Crash Course - Data Talks

About your host

Profile picture for Lorraine Moalosi

Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.