Episode 47
#47 Create sponsorship agreements of higher value for your organization - include this in your sports marketing strategy
Creating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this because we talked to over 100 decision-makers in sports and found out this information. And you know as your preferred sports CDP partner we take what you say seriously.
That is why we are focusing on incorporating new sponsorship opportunities as part of our “10 components to include in your sports marketing today” series. This is the 8th component we are discussing so if you have missed the first 7, make sure to listen to those too.
“According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So there’s a great opportunity for sports organizations to tap into new and lucrative sponsorship opportunities. Some sponsorship opportunities that are either growing or are projected to grow faster than their traditional counterparts include:
- Crypto/Blockchain/NFT
- Automotive
- Insurance
- Retail
- Unbundled sponsorship investment in women’s sports which have grown by about 146%, according to the Nielsen 2022 Global Sports Marketing Report.
So how can we help you create sponsorship agreements of higher value for your organization? I am glad you asked. Well, using our sports CDP takes the guesswork out of the process. This is because firstly, With the CDP you can develop a long-term sponsorship strategy that you can replicate. For example, sponsorship acquisition is one thing but delivery is another. So once you get the sponsorship, how do you plan on delivering the best results possible? Secondly, the CDP will help you keep on improving your sponsorship strategy so you can always get results. For example, when you know exactly what your supporters will appreciate, you can keep delivering exceptional results for your sponsor. You can also effectively monitor the performance of your sponsorship campaigns. And the CDP will also help you align with the right sponsors for your organization.
Did you also know that you can also leverage your supporter information to negotiate higher sponsorship deals? That’s right - data is one of the most valuable assets a sports organization could ever have. But unfortunately, not a lot of people who work in sports organizations understand this. So then sometimes they give away their data for discounts on software and the like. While the thought behind the practice is not wrong, it’s what you get in exchange for your data that we are questioning. So why not use your supporter information to create sponsorship agreements of higher value for your organization?
Okay, enough talking. How about you just see this in action instead?
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