Episode 58

#58 In conversation with Prantik Mazumdar (Founder of Happy Marketer) - Embracing change in the sports industry by going digital and using data

Our next guest is an award-winning entrepreneur, marketer, and investor. He was featured in Campaign Asia-Pacific 40 under 40 2021 as a future-gazing mastermind. He is also the co-founder of Happy Marketer where he helped scale business from zero to $10 million in billings over a decade without a single investment dollar. Prantik Mazumdar has also consulted with global sporting brands and businesses like IMG, ESPN, Fox Sports, and Top Golf. And today he will be sharing with us some insights into the present and future of the sports industry.

In this episode we talk about:


  1. Sports insights that were shocking 8/10 years ago but have now become a reality and a way of operating in today's sports industry such as new business models that include digital advertising and OTT platforms
  2. The role of technology and data in sports
  3. How Asia measures up with the global industry when it comes to visibility and representation of women in sports
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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.