Episode 60

#60 In conversation with Sahaj Shah (Sports Pro New Era Class 2022 and Product Designer at Areto Labs)

Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, and then working in business development for creative agencies in the Omnicom & BBC networks, Sahaj Shah combines policy and business strategy within her design role in sport. Sahaj recently led Areto Lab’s 2022 research report about online abuse in women’s sports, collaborating with a former NZ Football Fern to produce a 6-step action plan that helps organizations tackle the problem. Sahaj is also a part of the Sports Pro Media New Era program and today we get to talk to her about all of this and more.

In this episode we discuss:

  1. The importance of keeping athletes safe from online abuse
  2. why communities are crucial for women in sports
  3. The women in sports: beyond the hashtag initiative
  4. the Sports Pro new era program

If you would also like to join our women in sports: beyond the hashtag community, do so here

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.