Episode 63

#63 In conversation with Eva Murray (Lead Evangelists EMEA at Snowflake) - Adoption of technology in sports

From working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry and Tableau consulting, Eva Murray is an expert on all things data and working data-driven. And now, as Lead Evangelist at Snowflake, one of Data Talks’ solution partners, Eva helps organizations have more impact with data and drive the adoption of technology to achieve a substantial return on investment, we are more than thrilled to have Eva Murray on the podcast.

Here are some of the topics that Eva discussed with the team in today's episode:

  1. business opportunities and challenges a Sports Organisation can create by utilizing that data
  2. unique capabilities Snowflake brings to platforms such as Data Talks' Sports CDP
  3. Data sharing, data clean rooms and data analytics


Find out more about how Data Talks and Snowflake work together here: Data Talks Helps Sports Brands Score More Sales with Snowflake’s Data Cloud

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.