Episode 82

#82 Inside the sports industry with Karen Ramirez - Commercial challenges at FIFA Women’s World Cup 2023

FIFA Women´s World Cup 2023 is finally here!

In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go against morals.

Karen also stresses the need for strategic planning, documenting the journey, and implementing risk and reputational management measures. Despite the hurdles faced, she encourages support for women’s sports and celebrates the incredible athletes participating in the tournament. 


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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.