Episode 89
#89 Marketing the game: 50 dynamic strategies for success
Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience.
We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in to discover a diverse range of segments, from loyal season ticket holders to engaged social media followers, VIP box seat enthusiasts, and fans of specific players. Whether you’re targeting international supporters, collaborating with local schools, or engaging fitness enthusiasts, we’ve got you covered.
Uncover the power of catering to each segment’s unique interests and needs, and witness how personalized marketing can amplify engagement, loyalty, and your sports club’s success.
In no particular order:
- New Season Ticket Holders
- Season Ticket Renewals
- VIP Box Seat Holders
- Single Game Ticket Buyers
- Corporate Suite Clients
- Family Package Buyers
- Student Discount Ticket Buyers
- Group Ticket Buyers
- Fan Club Members
- Social Media Engagers
- Merchandise Buyers
- Online Store Browsers
- Email Subscribers
- App Users
- Mobile Ticket Users
- Concession Stand Purchasers
- Attendees of Special Events
- Away Game Travel Package Buyers
- International Fans
- Local Fans
- Fans of Specific Player(s)
- Youth Sports Program Participants
- School and College Partnerships
- Sponsors and Partners
- Members of Youth Organizations
- Birthday Package Buyers
- Senior Citizen Discount Ticket Buyers
- Fan Survey Respondents
- Contest and Giveaway Participants
- Non-Local Fans (Potential Travel Package Buyers)
- Fans Interested in Memorabilia
- Fans Interested in Autograph Sessions
- Fitness Enthusiasts (Gym or Health Club Collaborations)
- Charity and Community Event Participants
- Fans Interested in Game Day Experiences
- Fans Interested in Fan Engagement Apps
- Alumni of Local Schools/Colleges
- Subscribers to Premium Content (Podcasts, Video Series)
- Fantasy Sports Players
- Social Responsibility Supporters (Eco-Friendly Initiatives, etc.)
- Fans of Rival Teams (Promote Friendly Rivalry Events)
- Inactive Fans (Engagement Reactivation)
- Event Ticket Upgraders (From Regular to Premium Seating)
- Early Access Subscribers
- Fans with Seasonal Preferences (Summer vs. Winter Sports)
- Event Attendees with Children
- Fans Interested in Behind-the-Scenes Experiences
- Fans Interested in Player Meet-and-Greets
