Episode 98

#98 Nancy Hensley: How AI transforms sports industry

In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing the transformative potential of AI in reshaping how sports are consumed.

The discussion explores Mercury 13’s mission to challenge the ownership paradigm in women’s football, advocating for sustainability and profitability. Nancy underscores her commitment to empowering female athletes through data and analytics, promoting a player-centric approach.

For more insights and to connect with Nancy, check out her profiles on LinkedIn, and Twitter.

About the Podcast

Show artwork for Sports CDP Crash Course - Data Talks
Sports CDP Crash Course - Data Talks

About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.