Episode 11

#11 Why having a 360-degree supporter view matters

Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can: Identify high-value supporters vs lower value supporters You can identify potential new supporters and supporters who are ready to jump ship You will get a clear picture of what your supporters, individually and collectively, like about your organization and what they do not like." Do you often hear about a "360-degree supporter view" and wonder what it is and why it matters? Well, in today's episode we answer both questions and more. You can visit our blog to read more on everything sports, data, sports data platforms, and sports marketing.

About the Podcast

Show artwork for Sports CDP Crash Course - Data Talks
Sports CDP Crash Course - Data Talks

About your host

Profile picture for Lorraine Moalosi

Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.