Episode 12

#12 How to take your segmentation from basic to flawless with a sports CDP

Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to:

  1. Selling more tickets and merchandise
  2. Increasing fan engagement
  3. Filling up your stadium at every single game
  4. Building high-value partnerships and sponsorship deals, amongst other things"

In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!

About the Podcast

Show artwork for Sports CDP Crash Course - Data Talks
Sports CDP Crash Course - Data Talks

About your host

Profile picture for Lorraine Moalosi

Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.