Episode 122

#122 The Stats Don’t Lie - Karen Ramirez

In the Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes, explores strategic data use in winter sports. Despite the shift to spring and summer, Karen stresses the importance of reflection and strategic planning during the off-season.

Karen outlines a three-stage process: review, innovation and model, refinement, and implementation. She highlights data scrutiny, refined communication strategies, and insights to drive innovation.

Listeners are encouraged to leverage data for efficiencies and explore new marketing and sponsorship ideas. Karen emphasizes holistic planning to align initiatives with goals.

As teams refine strategies based on past data, Karen advises onboarding new practices and fostering a forward-looking approach, underscoring sponsorship's value in fueling sports passion and competitiveness.

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.