Episode 123

#123 Turning fan data into commercial success part 2 - Sports Pro Live

Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon, the director of the League of Ireland, part of the Football Association of Ireland, who has been utilizing Data Talks’ sports customer data platform to great effect.

Mark joined Stefan Lavén, CEO and founder of Data Talks, at Sports Pro Live, where he shared League of Ireland’s remarkable journey of growing its supporter base, leveraging fan data to boost revenue, and enhancing the overall fan experience. Discover how they used data insights to better understand their audience, increase engagement, and ultimately drive commercial success.

Tune in to gain valuable insights from this partnership and learn how harnessing fan data can transform your sports organization’s strategy.

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.