Episode 148

#148 How AFC Wimbledon’s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL

In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledon’s Head of Revenue and Operations, Bal Srai, alongside CRM and Performance Marketing Manager, Jamie Dorsman, and Sports CRM Consultant, Paul Brierley. Moderated by Fiona Green, CEO and Founder of Winners, this episode dives deep into how AFC Wimbledon’s innovative data strategies are revolutionizing fan engagement in the EFL.

Discover the challenges and successes of implementing data-driven approaches and learn how they’re not just enhancing revenue but also building a stronger connection with fans. Join us to explore the future of sports marketing and fan relationships!

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.