Episode 149

#149 How Data Drove Revenue Growth at 1. FC Magdeburg

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.”

Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success.

Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.

All Episodes Previous Episode

About the Podcast

Show artwork for Sports CDP Crash Course - Data Talks
Sports CDP Crash Course - Data Talks

Listen for free

About your host

Profile picture for Lorraine Moalosi

Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.