Episode 29
#29 Why you should choose a sports specific CDP vendor instead of a generic vendor
"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" Kevin - Business to Consumer Manager Västerås IK.
There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their organization while simultaneously maximizing revenue has realized that the solution to this is the CDP. Now just because someone knows how important a CDP is to any organization, does not mean that 1) if they claim to be a CDP vendor, they are legit. Additionally, even if a CDP vendor is legit, it does not necessarily mean that they know how to support you in using the CDP to optimize all results including fan engagement, ticket and merchandise sales, and sponsorship value, among other things. This is especially true if you are in the sports industry and want to implement a CDP. Word of advice, you should not just pick any odd CDP vendor.
Main takeaway:
Due to unique insights gained from the experience of working extensively with sports organizations across different markets and countries the sports CDP vendor is able to give you best practices and use cases of the CDP in a way that produces results.
