Episode 30
#30 The key differences between a CDP and CRM
The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now.
Main takeaway:
The difference between an organization powering all their marketing strategies with a CDP versus just using a CRM is way too vast. You cannot develop good relationships or manage your relationship with your supporters well (the primary purpose of a CRM) without first knowing who they are. Nor can you sustainability power your organization with only manual data collection. Well, not if you want to grow anyway.
Read the blog: The key differences between a CDP and CRM you need to know about today
