Episode 49

#49 In Conversations with Martin Jacobsen - Using a subscription model to sell football tickets

“FC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the will is even bigger. It is the story of a club that from the start had the courage to think innovatively and step out of the shadows”.   One of the ways that FC Midtjylland is leveraging innovation and dreaming big is by using a subscription model to sell their tickets. Something that is not common in the sports world.

Our CEO and Founder Stefan Lavén sat down with FC Midtjylland's Ticketing Manager Martin Jacobsen to talk about all this and more. In this episode, they discuss:

1. Why and how to use the subscription model

2. The struggle of increasing match attendance and not just ticket sales

3. The benefits and drawbacks of using the subscription model

4.  The importance of using data to underpin innovation

Listen to this episode to dive deeper into this subject!

About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.