Episode 86

#86 Inside the sports industry with Karen Ramirez - Redefining partnerships in sports sponsorship

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events.

Karen explores the intricate relationship between sports and the gambling industry, reflecting on recent developments and debates around advertising bans. She highlights the changing dynamics of sponsorship, particularly in light of societal shifts towards health and well-being. Drawing parallels to the past bans on tobacco advertising, Karen shares her perspective on the potential for the sports industry to align with sponsors who embody shared values. 

Tune in to gain invaluable insights from Karen Ramirez and join the engaging discussion about the intersection of sports and sponsorship. 

About the Podcast

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Sports CDP Crash Course - Data Talks

About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.