Episode 85

#85 In conversation with Chris Jonasson - Legitimizing Esports: From game to sport

Join us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedish Esports Federation. With unwavering dedication spanning a decade, Chris has been at the forefront of the movement to establish Esports as a legitimate sport in Sweden. We delve into the remarkable journey undertaken by the non-profit Swedish Esports Federation, which was founded to foster and enhance the Esports landscape in the country.

Marking a historic milestone on May 28th, 2023, Sweden officially recognized Esports as a sport, owing much of this achievement to Chris’s tireless efforts. In this conversation, we explore the challenges, triumphs, and pivotal moments that characterized this path-breaking odyssey.

Chris offers insights into the Federation’s instrumental role in advocating for Esports, shaping regulations, and uniting the community.

About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.