Episode 92

#92 Timing plus precision equals magic when it comes to sports marketing

In this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balance between fan excitement and strategic planning.

Explore how well-timed campaigns can boost sales, enhance fan experience, and fill stadiums to the brim. We unveil a useful campaign timing cheat sheet for sports clubs and explore the exciting world of gamification, extending the fun of the game beyond matchday. Learn about Data Talks Sports CDP, a tool that combines timing precision with fan insights to create marketing magic.

Don't miss this episode where timing takes centre stage in winning over the hearts of fans on and off the field.

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.