Episode 31

#31 In conversation with ... Julia Roca Valverde

We sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist.

She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus.

For our interview we discussed:

  1. How to create fantastic events
  2. How sports organizations should approach their ticketing strategies
  3. Julia's experience as a woman in sports
  4. Changes Julia would love to see in the sports industry

Julia has graciously offered to chat with anyone who messages here on LinkedIn so if you have any questions at all, make sure to connect with Julia. 

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About the Podcast

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Sports CDP Crash Course - Data Talks

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About your host

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Lorraine Moalosi

Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative. If you are passionate about women's sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.